In fact, that’s one of the best ways to do it. You can have a high-powered engine with terrific efficiency. Economy and performance are always at war - and efficiency improves both. Economy is always opposed to performance - so if you improve the efficiency of an engine, you get one of two things in extremis, or a combination: better economy for the same performance, or better performance for the same economy. What these Muppets really mean is ‘economy’. Efficiency is - technically - the ratio of energy in the fuel to work produced by the crankshaft. ![]() The efficiency proposition is: More torque at the crank from the same amount of fuel. For the record, increasing ‘efficiency’ actually delivers more power. No engineers were consulted in the production of this advertisement - that’s for bloody sure. This bullshit demonstrates just how profoundly out of touch car companies are with the actual machines they sell. Really? Sadi Carnot, James Joule and Rudolf Clausius are spinning in their graves. ![]() See if you can pick the key eff-up in this ad.ĭid you spot it? It’s right there in your face, just like the testicles on a big boy dog. They get the chopper up, activate the FLIR, shoot it all on Hollywood-style a Red Epic or an Arri Alexa with a bunch of wankers on set … not that this is any guarantee of not stuffing it up monumentally. This week, it’s Mazda, which like all carmakers spends millions on television commercials. And another battle in my ongoing jihad on automotive bullshit. Kicking off the programme - let’s start with a ‘Muppet of the week’ - an automotive tribute to Jim Henson.
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